|
|
|
|
MTV Philippines is a 24-hour music/entertainment television network owned by All Youth Channel, Inc., with a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001, but has since relaunched on March 1, 2007 (PHIL). The channel will now target the 25-45 age bracket. MTV Philippines, in its last incarnation, was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation. MTV Networks Asia provided much of the broadcast content, while NBC provided the infrastructure. The network was once located at The Fort in Fort Bonifacio, Taguig City[1]. Now its main offices, and studio, are located at Silver City in Frontera Verde, Ortigas Avenue, Pasig City.
HistoryMTV Asia in the Philippines on UHF Channel 23MTV started in The Philippines on May 1992 as MTV Asia. It started as one of the channels of the STAR group --a partnership of Viacom, MTV's parent company, and STAR TV. It began airing on UHF Channel 23, licensed to Ermita Electronics Corporation, the country's first UHF TV station fully devoted to re-broadcasting from a foreign satellite channel. [2] In 1995, the partnership suffered a conflict of interest when STAR launched its own music channel, Channel V. After UHF 23 was put off-air, the frequency was reassigned to ABS-CBN through a subsidiary, Amcara Broadcasting Corporation, and has been rebranded as Studio 23. However, Studio 23 had to deal with the then-active agreement between Ermita Electronics and MTV Asia (whose main broadcast headquarters is located in Singapore). Studio 23By October 12, 1996 MTV was being aired on Studio 23 during daytime hours, while original Studio 23 programming aired on primetime. The partnership with Studio 23 ended on December 31, 2000 and moved to a new channel frequency, UHF 41. ABS-CBN then launched its own music channel, Myx, that same day. 
MTV UHF Channel 41 / MTV PhilippinesIn 2001 MTV Networks Asia and Nation Broadcasting Company (NBC) signed a joint-venture agreement to form Music Source, and acquired the rights to air MTV 24 hours a day on UHF Channel 41, which was licensed to NBC. MTV Philippines showcased local Filipino talent through videos and shows presented in-between numbers featuring international pop and rock superstars. The channel did not promote a pan-Asian format. However, MTV Southeast Asia presented Indonesian, Malaysian and Singaporean artists on their network, alternating with international pop and rock talents. Within six months from its inception on January 1, 2001, it immediately won the hearts of pop-culturally conscious young Filipino viewers. It was said that the presence of this channel eventually caused the demise of Channel V simply due to intense competition. After 6 years of partnership, UHF Channel 41 ceased broadcasting following the dissolution of the joint venture. [3] MTV Philippines on IBC 13MTV Philippines engaged in a tie-up with government TV station Intercontinental Broadcasting Corporation VHF Channel 13 in the middle of 2005 from 6:00AM to 9:00AM, and again at 6:00PM to 8:00PM. The broadcast tie-up ended after three months. All Youth Channels, Inc.After the dissolution of its joint venture with NBC, MTV Networks Asia signed a licensing agreement with All Youth Channel, Inc. (AYC), which is run by the some of the members of Music Source, to control both MTV Philippines and its sister channel, Nickelodeon. AYC will now own and operate 100% of the new MTV Philippines. MTV Philippines is now an exclusive channel on cable and satellite television systems. [4] Key People
ProgrammingMost of the programming consists of music/music-related shows, mainly broadcasting programming from U.S.-based MTV and VH1. The network also acquired original content from MTV Southeast Asia, as well as its own localized content. EventsMTV Philippines has been instrumental in bringing big-name concerts to The Philippines since their re-launch.
MTV Philippines also announced that an awards show would be in the works. In 2008, the network hopes to relaunch the MTV Pilipinas Video Music Awards to continue its tradition of recognizing the best of Pinoy music and video making. Slogan
MTV Philippines' VJsCurrent:Past:
ShowsFor MTV Philippines program schedule live and actual time, click here [5] List of programs broadcast by MTV Philippines (on Cable TV)
See alsoReferencesOfficial Website
CommentsNo comments have been added. |
Switch Language
Popular PagesEmail this PageSyndicate
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
