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MTV Tr3́s (tres, Spanish and Portuguese for the number three) is an American cable, satellite and over-the-air network that prides itself as a bi-cultural entertainment destination. It is rooted in the fusion of Latin America and American music, cultures, and languages, bringing the biggest names in pop, urban, and rock music. MTV Tr3́s includes lifestyle series, customized music video playlists, news documentaries that celebrate Latino culture, music and artists, and English-subtitled programming in Spanish imported from the MTV España and MTV Latin America channels.[1] The channel is targeted toward bilingual Latinos and non-Latino Americans aged 12 to 34.[2]
HistoryMTV en Español
In 1998, MTV Networks introduced a new digital-cable channel known as MTV S, the "S" standing for "Spanish".[3] Starting October 1, 2001, the channel was re-launched as MTV en Español.[4] The channel focused on videos by Latin rock and pop artists.[5] Acquisition of Más Música
Más Música, founded in 1998, was an American cable, satellite, and over-the-air network that aired music videos from various Latin American music styles, including salsa, cumbia, regional Mexican, and contemporary Spanish-language hits. Founded by Eduardo Caballero of Caballero Television.[6]Más Música carried the minimum required educational and informative and public affairs programming on weekends, and it was carried mainly on low-powered television stations throughout the United States. In December 2005, Viacom acquired Más Música and ten television stations affiliated with it. The sale was completed in January 2006.[7] Launch of MTV Tr3́sMTV Tr3́s unofficially launched on September 4, 2006, when it became available on all cable and satellite systems that previously carried MTV en Español. On September 25, 2006, MTV en Español and Más Música officially merged together. The first show on the newly formed channel was the premiere of Mi TRL at 4:30 p.m. ET. There is only one feed for MTV Tr3́s in the United States, as show times advertised on the station do adjust based on time zone. For example, a new episode of Mi TRL, which regularly airs Monday at 4:30 PM Eastern /3:30 Central as advertised on the station, would air at 1:30 PM in the Pacific Time Zone. Some former Más Música affiliates did not pick up MTV Tr3́s. WZXZ-CA in Orlando, Florida reverted back to MTV2 for a very short time, and then starting showing a religious infomercial repeated over-and-over, while WUBX-CA and WBXU-LP in the Raleigh/Durham/Fayetteville, North Carolina metro area went off the air completely. In its beginnings, the programming schedule of MTV Tr3́s was significantly more repetitive than MTV en Español was in its last days. The channel aired shows such as Hola, My Name is MTV Tr3́s, the Top 20 Countdown, Los Hits, Mis #1s, Sucker Free Latino (only 2 new shows per week), Latina Factor, Mi TRL, MTV Tr3́spass, Los Premios MTV Latinoamérica 2006, Making the Video, and Diary . These programs were repeated for most of the day, which greatly reduced the amount of freeform music videos played on the channel. As months passed, however, the programming became more varied and diverse, with changing music video blocks airing several times in the day. MTV Tr3́s also ran short clips, which continue to air on the channel to this day, promoting the channel. The clips were intended to transition from commercial breaks to regular programming. They include the "MTV Tr3́s: We Speak Your Language" original launch ad campaign, showing a short clip of a situation where the behavior and attitude of a younger Latino in this generation was different from that of an older Latino. Also, artists of Latino or Hispanic descent were shown voicing their opinions on certain aspects of culture of their native country or of Latinos living in America. Those such clips included "Pitbull on Cuban Women", "Jeannie Ortega on Parties", and "Frankie J on being Latino". On February 5, 2007, the channel held its first "Spankin' New" week, which featured daily music video premieres, the premiere of Wrestling Society X (although the show had been already airing on MTV back in January 30), and the debut of a new episode of Making the Video, which covered the first single, "Qué Hiciste" from Jennifer Lopez's first full-length Spanish-language album, Como Ama una Mujer. Programming
Music video showsThere are three titles for hour-long, non-genre based blocks of music videos aired in the day, known as Cafeina[8] between 6:00 to 10:00 AM (was called cortadito till september 2008)(EST), Videorama[9] from 10:00 AM to 2:00 AM (EST), and Videosomnia[10] between 2:00 to 6:00 AM (EST). Other current music video programming not hosted by VJ's include: [11]
These music video programs are hosted by VJ's who mostly host in English.
MTV Tr3́s uses opening sequences for music video shows similar to MTV2. To indicate the beginning of a music video program, a still photograph of a place from a city or neighborhood would be displayed, with MTV Tr3́s' "accented three" (3́)logo animating and leading to a monochrome title card with the music video program title displayed. Recently, MTV Tr3́s has also broadcast other MTV music-related specials such as MTV Goes Gold: New Year's Eve 2007 and Common and Will.I.Am Present: The Music of Freedom Writers. Occasionally, Making the Video may air on MTV Tr3́s, if the video is performed by or features an artist of Latino or Hispanic origin. In addition, for the last two weeks of September 2007, the channel will rebroadcast the 2007 MTV Video Music Awards ceremony, in conjunction with their broadcast of MTV Latin America Video Music Awards. On the week of September 17 to 20, 2007, the channel showed highlights from the Rock am Ring music festival daily at midnight EST (9:00 PM PST), focusing on one band's set each day. On September 17, MTV Tr3́s showed the Rock am Ring performance by Linkin Park, the following days showing the sets by Evanescence, My Chemical Romance, and Good Charlotte, respectively. Rock am Ring coverage will continue on the channel, bands to be announced. Non-music programmingCurrently, some reality shows also air on the channel, taken from the main MTV channel as well as Spanish-language programming from MTV Latin America subtitled in English for broadcast in the United States. These types of programs air for no more than three hours at a time, thus allowing more music videos to be played during the day.Throughout the year 2008 the airing of Non-Music programming has increased, not only is this programming non music related but many of the shows have little or nothing to do with Latino culture.
Broadcast affiliatesMost of the broadcast stations that air MTV Tr3́s serve communities highly populated by Hispanic populations. On the merge of Más Música and MTV Tr3́s, however, former Más Música affiliate WZXZ-CA in Orlando, Florida converted to MTV2, and WUBX-CA and WBXU-LP in the Raleigh/Durham/Fayetteville, North Carolina metro area went off the air completely. MTV Tr3́s is carried nationwide on most major cable and satellite television providers, including in areas that do not have an MTV Tr3́s affiliate. To fulfill FCC educational and informational programming requirements, MTV Tr3́s airs a block of children's animated series from DIC Entertainment dubbed in Spanish under the Planeta Niños banner.[21] [22] These are the current broadcast stations airing MTV Tr3́s.
California
Colorado
Florida
Georgia
Illinois Indiana
Nevada Texas
See alsoReferences
External links
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