Studio 23

Type	Broadcast UHF television network
Country	Philippines
Availability	National
Owner	ABS-CBN Broadcasting Corporation
Launch date	October 12, 1996
Website Studio23.tv

Studio 23 is a Filipino television network owned by the ABS-CBN Broadcasting Corporation. The network is named for its flagship station in Metro Manila, DWAC-TV (which is carried on Channel 23). The network is a sister network to the main ABS-CBN network, airing programming aimed towards young adults. This programming mostly consists of North American imports and other English language programming, although it also airs Filipino programming aimed at the demographic. This stations studios are located at 3/F ABS-CBN Broadcast Center Sgt. Esguerra Ave., Diliman, Quezon City.

History

At a planning session during the mid-1990s, ABS-CBN staff members were plotting out plans for a new UHF channel offering a more "upscale" alternative to the main ABS-CBN. This channel, was Studio 23. In the lead-up to the launch, ABS-CBN acquired the rights to many syndicated US imports, such as Wheel of Fortune and The Oprah Winfrey Show.

The flagship station, DWAC-TV, signed on about a month before the launch of Studio 23, simulcasting MTV Asia (ABS-CBN had a partnership with the network). Studio 23 was officially launched on October 12, 1996. MTV Asia was aired during the day, and Studio 23 took over during primetime. To launch the network, the first program aired was the movie The Bodyguard.. Two days later on October 14, 1996, Studio 23 premiered News 23, Studio 23's news program produced by ABS-CBN News & Current Affairs. On January 1, 2001, ABS-CBN severed their ties with MTV Asia, and Studio 23 gained total control of DWAC-TV. MTV moved to DZRU-TV after the change and launched the new MTV Philippines.

In the present day, Studio 23's programming has evolved from being "upscale", to aimed more at the youth and young adult demographic. The network still airs a multitude of US imports, but Studio 23 has also produced their own original programming, including spinoffs of ABS-CBN programming, and "support programming" for reality shows, such as Pinoy Dream Academy and Pinoy Big Brother. The network has won numerous awards from various groups, such as a silver medal in the Print category at the 2006 Promax Awards. Its flagship program, the talk show Y Speak, has also won numerous awards and accolades. ^[1]

New shows for second half of 2008

Studio 23 on July 3, 2008, released the complete list of its hottest shows and must-see television specials for the second half of 2008.^[2] Studio 23 is home of the ABS-CBN Cable Channels like Myx, Balls (Sports Channel) and Maxxx.

Programming

Main article: List of programs broadcast by Studio 23

The following is the current primetime line-up of DWAC-TV:

Slogans

• 1996-1997: Studio 23: Premium Network
• 1997-2001: Studio 23: This is My Channel!
• 2001-2002: Studio 23: Cool TV
• 2002-2004: Studio 23: Watch U Want!
• 2004-present: Studio 23: KaBarkada Mo!

Studio 23 Stations

Main article: List of ABS-CBN channels and stations

Mascots

• Potato Head Man (1997-2004)
• Bok and Company (2004-present)

External links

• Studio 23 Official Site
• Official Multiply Site

References